Here is what comes to mind:
1. A subject that produces visual interest: something that captures the viewer’s mind for one reason or another. The viewer may be drawn to its beauty, its ugliness, its uniqueness, its simplicity or its interest. A compelling subject can capture attention in myriad ways, whether it’s through its aesthetic appeal, a thought-provoking concept, or its storytelling potential. The uniqueness or familiarity of a subject can resonate differently with each viewer, creating a personal connection.
2. A dynamic composition that supports the emphasis on the quality being expressed or the stories that surround the subject matter. If the intention is to produce a pleasing image, the composition will also need to exhibit good visual design and balance. Composition is the backbone of visual storytelling. The arrangement of elements within the frame—using techniques like the rule of thirds, leading lines, and framing—can guide the viewer’s eye and create a sense of movement or stability. A well-composed image not only enhances beauty but also reinforces the narrative.
3. Effective use of lighting and/or color. Light and color can come as powerful means to support the messages being conveyed. Evoking visual pleasure in the viewer through the quality of the light, color and balance is of utter importance. Light can transform a scene, revealing textures and creating moods. Natural light at different times of day can evoke warmth or coolness, while artificial lighting can add drama or softness. Color theory plays a critical role too; harmonious color palettes can evoke specific emotions, while contrasts can grab attention and create tension.
4. Emotional Response: You could consider that the final suggestion is encompassed in a combination of all of the above, but to me, the fourth idea is perhaps the most crucial: the degree in which an image can invoke an emotional response in the viewer. An image can express emotion, mood, or perhaps a sense of place, location, or space; how well this is portrayed will add to the quality of the image. This is indeed the heart of impactful photography. An image that evokes emotion can leave a lasting impression. It often transcends the visual elements, connecting with viewers on a deeper level, making them reflect, feel, or remember.
Let me know what you think and be sure to leave a comment.
What can you suggest makes a great photo?
